Blog / Spencer Duke
Spencer Duke
Co-Founder

Spencer Duke

5x founder with 2 exits, built across capital markets and digital marketing. Spencer went all-in on AEO after watching AI reshape every channel he'd built in before.

16 ARTICLES
Posts by Spencer Duke
September 7, 202623 mincitations

How B2B Companies Get Cited in ChatGPT, Perplexity, and Google AI Overviews

The truth is your buyers are using AI to shortlist vendors. They type a question into ChatGPT, Perplexity, or Google AI Overviews and get a confident, well-structured answer that names three or four c

July 25, 202610 minaeo

Why Your Business Isn't Showing Up in ChatGPT (And How to Fix It)

Most businesses aren't showing up in ChatGPT because they've built their digital presence for Google, and Google and ChatGPT are fundamentally different engines with different credibility signals. The

July 25, 20268 minaeo

How AI Search Engines Recommend B2B Companies (And Why Most Are Invisible)

Your next B2B customer is probably asking an AI right now which vendor to use. Not searching Google. Not scrolling LinkedIn. Asking ChatGPT, Perplexity, or Claude a question like: "What's the best CRM

July 25, 202613 minaeo

What Is AEO (Answer Engine Optimization) and How Does It Work?

Search has always been about getting found. For decades, that meant ranking on Google, earning clicks, and driving traffic to your website. But that model is changing faster than most businesses reali

June 17, 202612 mincitations

Why Your SaaS Competitors Are Getting Cited by AI Tools (And You're Not)

TL;DR AI tools don't cite randomly. They pull from five specific signals: structured data, third-party validation, answer-formatted content, entity consistency, and funnel-stage coverage. Most SaaS co

June 5, 202617 minaeo

The Sites That Actually Influence AI Answers in Your Industry

Executive Summary AI answer engines do not discover brands by crawling random websites. They pull from a concentrated set of trusted publishers, directories, review platforms, and community forums tha

June 3, 202615 mincitations

HowTo vs Article Schema: Which One Gets You Cited by AI Engines?

Executive Summary HowTo schema and Article schema send fundamentally different signals to AI engines. Applying the wrong one to your content is one of the most common and costly structured data mist

June 2, 202616 minaeo

How to Structure a Product Page for ChatGPT Recommendations

Executive SummaryChatGPT does not rank pages — it synthesizes answers. A product page built for Google keyword rankings will not automatically earn AI recommendations; it requires a different structur

May 27, 202616 minArticle

llms.txt Explained: What It Is, Why It Matters, and Why Google Now Checks for It

Executive Summaryllms.txt is a plain-text file that lives at the root of your website and tells AI crawlers what your site is about, which pages matter, and how to read your content efficiently.As of

May 18, 202614 minagencies

Top AEO Agencies in Canada: 10 Firms Compared by AEO-First vs SEO-First

AEO is now a distinct buying category in Canadian search marketing. Not every agency offering it was built for it. This guide ranks 10 Canadian agencies by one criterion that most roundups ignore: whe

May 15, 202614 minaeo

How to Do Competitor Benchmarking for AEO (With Concrete Examples)

AEO competitor benchmarking is the process of systematically measuring how often your competitors appear in AI-generated answers, which queries they own, and what signals are driving their citations,

May 14, 202613 minaeo

How to Make Your Website AI-Agent Friendly: What Cloudflare's Research Actually Means for You

During Cloudflare's Agent Week in April 2026, their engineering team scanned the top 500,000 domains on the web and asked a simple question: are these sites ready for AI agents? The answer was blunt.

May 13, 202613 minagencies

10 Questions to Ask an AEO Agency Before You Sign

The AEO market in 2026 has a serious pretender problem. Traditional SEO agencies are rebranding overnight. New logos, new landing pages, same playbooks. For buyers trying to hire a genuine AI visibili

May 12, 202612 minagencies

AEO-First Agency vs. SEO Agency That Does AEO: Which One Actually Gets You Cited by AI?

Most marketing teams shopping for an agency in 2026 are asking the wrong question. They ask, "Do you do AEO?" Both types of agencies say yes. The question that actually separates them is: "Was your en

May 11, 202611 minagencies

Windgrove AI vs. NoGood: Which AEO Agency Is Right for B2B SaaS Growth-Stage Companies?

Executive Summary B2B SaaS buyers have changed how they research. They no longer open ten browser tabs. They ask ChatGPT, Perplexity, or Gemini a direct question and act on the answer. According to Ga

April 29, 202612 minaeo

Best AEO Agencies in Canada in 2026 (and Which One Is Actually AEO-First)

Answer Engine Optimization has crossed from early-adopter territory into mainstream marketing investment. ChatGPT now processes over 1 billion queries per day and accounts for 77% of all AI-driven web