Blog / Spencer Duke
Spencer Duke
Co-Founder

Spencer Duke

5x founder with 2 exits, built across capital markets and digital marketing. Spencer went all-in on AEO after watching AI reshape every channel he'd built in before.

3 ARTICLES
Posts by Spencer Duke

Why Your Business Isn't Showing Up in ChatGPT (And How to Fix It)

Open ChatGPT right now and type: "What's the best [your type of business] in [your city]?" For most business owners, the result is the same: a confident, well-written answer that names competitors, ci

July 25, 2026·9 min·ai search

How AI Search Engines Recommend B2B Companies (And Why Most Are Invisible)

Your next B2B customer is probably asking an AI right now which vendor to use. Not searching Google. Not scrolling LinkedIn. Asking ChatGPT, Perplexity, or Claude a question like: "What's the best CRM

July 25, 2026·8 min·ai search

What Is AEO (Answer Engine Optimization) and How Does It Work?

Search has always been about getting found. For decades, that meant ranking on Google, earning clicks, and driving traffic to your website. But that model is changing faster than most businesses reali

July 25, 2026·13 min·aeo