From The Blog

Insights on AI Visibility.

What's working in AI search. Updated as the landscape changes.

The AEO Tech Stack: 4 Things Every B2B Website Needs to Get Recommended by AI
AEO

The AEO Tech Stack: 4 Things Every B2B Website Needs to Get Recommended by AI

Most B2B founders who discover their business isn't showing up in ChatGPT assume it's a content problem. They think they need more blog posts, better copy, or a PR push. Sometimes that's true. But often, the issue is more basic: AI crawlers can't find your site, can't read it properly, or don't know who you are. Before any AEO strategy will work, your website needs a technical foundation that AI engines can actually use. Four files. None of them require a developer. All of them matter more tha

Apr 10, 2026Read more →
Why Your Business Isn't Showing Up in ChatGPT (And How to Fix It)
B2B

Why Your Business Isn't Showing Up in ChatGPT (And How to Fix It)

Open ChatGPT right now and type: "What's the best [your type of business] in [your city]?" For most business owners, the result is the same: a confident, well-written answer that names competitors, cites sources, and makes recommendations — without mentioning you once. Not because you've done anything wrong. Because you've been optimizing for the wrong engine entirely. The uncomfortable truth: According to research by Profound Strategy, 94.7% of brands receive zero mentions in ChatGPT recommen

Mar 23, 2026Read more →
How AI Search Engines Recommend B2B Companies
B2B

How AI Search Engines Recommend B2B Companies

(And Why Most Are Invisible) Your next B2B customer is probably asking an AI right now which vendor to use. Not searching Google. Not scrolling LinkedIn. Asking ChatGPT, Perplexity, or Claude a question like: "What's the best CRM for a 50-person SaaS company?" or "Which marketing automation platform integrates with Salesforce?" If your company isn't in the answer, you don't exist for that buyer. The shift is already here. According to a HubSpot survey of B2B buyers, 48% now use AI search whil

Mar 23, 2026Read more →
What Is AEO (Answer Engine Optimization) and How Does It Work?
AEO

What Is AEO (Answer Engine Optimization) and How Does It Work?

Search has always been about getting found. For decades, that meant ranking on Google, earning clicks, and driving traffic to your website. But that model is changing faster than most businesses realize, and the companies that adapt earliest will hold an outsized advantage over those that wait. The core shift: AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude are no longer just tools people use to draft emails. They are becoming the first stop for b

Mar 18, 2026Read more →