THE WINDGROVE JOURNAL

Latest insights
AEO
You've seen them. That block of text sitting above every Google result, summarising the answer before you've clicked a single link.
AEO
B2B SaaS buyers have changed how they research. They no longer open ten browser tabs. They ask ChatGPT, Perplexity, or Gemini a direct question and act on the answer.
AEO
SEO and AEO are not the same game. SEO wins you Google blue links. AEO wins you AI citations.
AEO
You've seen them. That block of text sitting above every Google result, summarising the answer before you've clicked a single link.
AEO
B2B SaaS buyers have changed how they research. They no longer open ten browser tabs. They ask ChatGPT, Perplexity, or Gemini a direct question and act on the answer.
AEO
SEO and AEO are not the same game. SEO wins you Google blue links. AEO wins you AI citations.
AEO
TL;DR SEO and AEO are not competing budget lines. SEO keeps you visible in traditional search. AEO makes you citable inside AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and Gemi
AEO
TL;DR In-house AEO requires a full content and technical team, a six-month minimum to show results, and ongoing investment in specialist tooling. It makes sense at scale. An AEO consultant gives you a
AEO
The truth is your buyers are using AI to shortlist vendors. They type a question into ChatGPT, Perplexity, or Google AI Overviews and get a confident, well-structured answer that names three or four c
AEO
Most businesses aren't showing up in ChatGPT because they've built their digital presence for Google, and Google and ChatGPT are fundamentally different engines with different credibility signals. The
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