THE BUYING PROCESS HAS CHANGED
A buyer looking for software rarely starts with your brand name. They start with a problem, a set of requirements, and a shortlist of possible solutions.
They ask which tools fit their team, which products integrate with their existing stack, and which alternatives are worth comparing.
ILLUSTRATIVE BUYER SEARCH
BUYER PROMPT
AI RESPONSE · ILLUSTRATIVE
I’d compare these three approaches, then check the plan-level details:
A
Sales-focused CRM
Check fit for 40 B2B sellers and how customer data syncs with HubSpot.
B
Automation-first CRM
Compare follow-up workflows and whether the required automation is included.
C
All-in-one CRM
Weigh bundled features against specialist alternatives; verify a plan under $100 per user.
Illustrative comparison of CRM types, not live results or product recommendations.
THE OPPORTUNITY
01
Your product may be a strong fit, but AI recommendations can favor more established brands with better documented products and stronger third-party coverage.
02
Missing or inconsistent information about features, integrations, pricing, and use cases can affect how AI systems describe your software.
03
Getting mentioned is only part of the job. Buyers still need a reason to visit, compare, book a demo, or start a trial.
OUR APPROACH
We combine AI search optimization, SEO, content, and conversion work around the questions your buyers ask before choosing software.
01
Identify where your product appears across relevant AI engines, which competitors are recommended, and where you’re missing from commercially important conversations.
02
Build and improve product comparisons, alternatives pages, use-case pages, buyer guides, and decision-stage content.
03
Improve crawlability, indexation, structured data, site architecture, and the technical foundations that support discoverability.
04
Strengthen relevant citations, industry coverage, directories, reviews, and sources buyers use to validate software providers.
05
Connect search visibility to the SaaS funnel, including qualified demos, trial signups, lead quality, and pipeline wherever measurement is available.
REAL RESULTS
Fintech / Agency Spend Management
Increase in tracked AI brand mentions
AI share of voice
Inbound demos per month from AI search
Opal Spend sells agency spend-management products in a category where buyers compare cards, cashback, financing, and alternatives before choosing a provider.
Windgrove strengthened Opal’s technical foundations and published buyer-focused commercial content. The engagement connected improved AI visibility with client-reported demo growth.
Emily Forster-Coull
COO, Opal Spend
Reported over the 90-day engagement in the published Opal case study. Outcomes reflect its tracked prompts and attribution.
OUR PROCESS
DAYS 1–30
Benchmark AI visibility, map buyer prompts and competitive gaps, review technical issues, and prioritize commercial opportunities.
DAYS 31–60
Improve priority content, technical foundations, comparison coverage, and third-party authority. Begin measuring how the changes affect visibility.
DAYS 61–90
Use the initial performance data to identify what is working, adjust the strategy, and expand the initiatives showing the strongest commercial potential.
WHO WE WORK WITH
We work best with B2B SaaS companies that have an established product, a clear market, and buyers who actively compare solutions before making a decision.
01
An established product
You have a working product, paying customers, and a clear understanding of the problems your software solves.
02
Buyers who compare options
Your prospects evaluate competing products, integrations, pricing, and use cases before booking a demo or starting a trial.
03
A defined growth objective
Someone on your team is responsible for increasing qualified demos, trials, pipeline, or recurring revenue.
04
A commitment to building authority
You’re ready to invest consistently in content, technical improvements, and third-party credibility rather than expecting immediate results from a one-time campaign.
We work across B2B software categories, including sales technology, martech, HR software, developer tools, finance software, and vertical SaaS.
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